Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.

“Personal data” is all information that relates to an identified or identifiable natural person.

Analysis advertising communication      

The data processing described below in this section, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [https://tools.google.com/dlpage/gaoptout?hl=de].
You can set an opt-out cookie to prevent data collection and storage by Google Analytics across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
For more information on terms of use and data protection, see https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were forwarded to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained with the help of the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our advertisements and were forwarded to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implement the additional information on opt-out mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Plug-ins

Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct mail.

Contact us on request. The contact details can be found in our imprint.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After you have objected, we will stop processing the data concerned for the purpose of direct advertising.

last update: 19.11.2018